Giving away free things can be part of an excellent marketing strategy. Everybody enjoys a free gift, particularly when it is something useful. If you are running a home based internet business then you may be running out of ways in which you can market your products and get people interested. If this sounds like your situation, then have you considered providing your potential customers with free gifts and trials?
Some people are apprehensive about signing up to a paid service if they are unsure what they are going to get for their money. Fortunately there are ways to overcome this problem. By simply providing the customer with a free trail you will be able to raise their awareness, create an interest and eventually get them to purchase your product or service.
Creating a marketing strategy with the word free in it will automatically grab attention, as this is an incredibly powerful word. Providing free things to existing customers keeps them interested in what your business does, and makes them feel like a valued customer. You could easily provide your existing customers with a free eBook or tool. Many internet marketers make a successful living though providing their clients with free products and services. Many offer free seminars, this is an excellent way to drum up new business and increase the success of your online business.
Giving free things benefits everyone. The client benefits from the gift that they have received. This could be something tangible like a pen advertising your business, or intangible like an eBook or web seminar. Whatever the free gift is, they will appreciate the fact that it is free. The businesses giving away the gift for free will benefit from increased exposure, an increase in website traffic and of course an increase in sales.
Many online businesses succeed through this method of promotion. Take a look online and you will be surprised by the number of businesses that offer free things, be it a limited trial period, a mouse mat or some sort of free sample.
If you are unsure about using this method of marketing for your internet business then all I can say is give it a go. Start with something that will not cost your business too much money. For example, write your own eBook and encourage people to sign up to it, this will enable you build a list of email addresses whilst they get a feel for what your business can do for them.