Globalization and Internet Marketing

Globalization, information systems, emerging technologies, quality research and healthy strategic implementations are taking vital role in shrinking the world and whole pattern of activities are changing in the business world. To understand the causes and predict the consequences of the changes that take place, an organization needs to appreciate the broader business issues that are involved and the factors in the business environment which bring about such changes. Customer behavior, attitude, living and family style, quality perception, economic condition, new legislations, government policies and many hundred of factors are changing in this dynamic world.

Organizations in the changing competitive environment are same like ships are racing at sea. They are also trying to beat each other and simultaneously they are also fighting for their survival in changing climate. In silent sea and clear weather they firmly move towards their target. Some times the same quiet weather becomes malevolent and ships faced the heavy rain and rough sea that make difficult the forward steps. Some times there is heavy fog and they suffered a high risk to lose their right path. At same time there is also fear of the icebergs at unpredictable places and one wrong move can be cause for death (Proctor, 2000). Same uncertainties are facing the organizations in the global environment. Every time we are traveling in the thick fog, no one knows that what exactly change will come in future?

The computer hardware industry and service provider is the fast growing industry and providing the great value to its customers. The global software market was $95 billion in 1996 and in 2000; according to the International data corporation (IDC) it was estimated to be the worth of $180 billion (Howells, 2002). The changing global picture has also a strong influence on this software market. The more sophisticated and demanding customers, changing marketing and product management, virtualization of the payment and distribution channel set the new strategies and approaches for the software industry.