There have been many types of product promotion media used during the 1900s. Some promotional methods include free gifts, handbills, direct mail, newspaper, magazine and television. Billboards, signs and word of mouth have been successful along with the occasional blimps and balloons as a way to get the word out about a product or service.
With Internet growth, new new forms of publicity distribution have appeared. Chat rooms–the new word of mouth, email, probably the best known contact means, and web page notices let people know about established services and products. Websites are placed so that ordering online is easy and comfortable.
Entrepreneurs can make money by using Internet services and tools for placing small advertisements on major search engines. Earnings can be quite significant for these ads. The income depends upon the appeal of the ad and the name recognition of the merchant. Money for those placing the ad is made each time someone clicks on the link. The merchant gets his revenue through more product advertisements on the Web, thus generating more buyers.
The Internet allows a product or service to be widely promoted. The use of websites to display information about the product and to present articles about related subjects are designed to draw the reader in. The potential customer can access information concerning the service or product to help in deciding the need or use of products.
Popular networking sites such as chat rooms, forums and instant messengers help to spread the advertiser’s product information. There are social networking sites that include information about products, services and people. Some websites contain directory articles about the subject that link to web pages where the customer can purchase the product or service.
Product sites are an important way to provide information about items of interest to the consumer. These may include new or upgraded items. The internet provides a way to compare products and services, sometimes all on the same website. Advertising is an important link for both the consumer and the merchant.