There exists more misleading information on how to sell on the internet than probably any other subject known to man! The problem is that there are too many peddlers of dreams out there that work on the principle of ‘tell the customer what they want to hear’.
If you are interested in making money online, and millions are, then you may have searched the web looking for the answer. By entering the phrase ‘make money online’ in Google’s search bar you will be confronted by endless sites that will feature sales pages covered in dollar signs, swimming pools, ocean side mansions, Ferrari’s etc.
This is often referred to as ‘selling the sizzle, not the sausage’, in other words dangle this dream life in front of the prospect and then suggest that if they pay XX dollars now, huge sums of money will be flooding into their bank account sometime very soon.
Most of these schemes involve setting up a site, offering a product or service with usually a few bonuses thrown in, then inviting the victim – sorry I mean prospect – to press the ‘buy now’ button. Don’t go this route because it just does not work!
Imagine going into a store selling TV’s but before you can get past the front door a grinning salesman confronts you and exclaims ‘This is the latest XYZ TV, it’s got all the bells and whistles and is only $500, do you want to buy it now – well do you?’ What would your reaction be?
If, instead, the salesman quietly approached you after a decent interval and asked if he could be of any help. He offered to answer any technical questions you may have and perhaps made suggestions about the set that would suit your particular needs best. He finished by saying that if you did not want to make a decision today that you could call the store and ask for him personally should you have the slightest query. When you come to buy would you now consider that store? Of course you would.
‘So’, I hear you say, ‘how does that all help me, clever clogs, in my quest to find out how to sell on the internet?’
Just like the TV salesman, you need to build a relationship with your customers. You begin by asking for their first name and email address only, and even then you offer, in exchange, a genuinely valuable gift. Later, after contacting them perhaps 6 or 7 times, with further free gifts or relevant information, you recommend they buy a product that you feel will be right for them.