You’ve played a sport that you love most of your life, and now it’s over- and you’re on to the corporate world of cubicles, stock options, office politics, and layoffs!
Many of us played or participated in sports as kids and some continued on through high school and college.
What happens in many sports is that most people that want to continue on doing a career in their sport end up becoming coaches. And coaching takes up a lot of time, in fact, it is usually a full time job.
But as an athlete, coach, or former athlete, the internet is your friend and savior if you want to continue doing something in sports and get paid for it. The internet filled with niches in various sports, waiting for someone to come along and show how it’s done, or compile information from several sources and offer an information product putting it all together.
Here are some tips on starting a sports internet business:
1. Become the expert. You do not have to have any credentials to do something within a sports niche. Yes, it may help if you’ve actually participated in that sport (but even that is not necessary!), and excelling at it is certainly a bonus, but you can easily become an expert by reading a few books and interviewing a few recognized names in the sport. The vast majority of people making money online in sports niches were nobody’s in their sport when they started!
2. Individualize your message. If you’ve played the sport, you likely have a technique or way of doing something that nobody has elaborated on. There may be guides and books out there on your sport but that just means there is demand- and there is likely an audience out there that want to hear your take, coming from you. Come up with your own unique take or shortcut on how people in your sport can succeed and you’ve likely got a winner.
3. Consolidation is okay! You don’t have to reinvent the wheel. Lots of internet businesses are built on the consolidation of information that is already available for free! There’s nothing wrong with this, as it is providing a convenience for people who want an all-in-one solution.
Don’t worry too much about being all-knowing when it comes to your sport. If you know more than the average person, you are an expert. If you don’t, you can do the research, or even better, hire someone to do the research for you!