If you are currently in a direct sales company and planning to grow your business primarily online, there is one thing you MUST have.
What is it? A personal website owned and hosted by you.
This website is not the same as a company provided “cookie cutter” site that most direct sales companies provide. These websites are usually hosted on the same domain as the parent site, and all company representatives have the same site with the exception of their personal information.
These websites that your company provides are good for a few things:
1. You can buy a domain name and have it forwarded to your company site and use this new address on your business cards to lead customers’ right to your company website.
2. These company sites usually provide ordering and drop shipping, which alone is very useful to a direct seller.
3. A sign up form to recruit new members is also usually included on these websites.
While it is extremely beneficial to have a company “cookie cutter” website (and I wouldn’t recommend joining a company without one) there are some things these sites will not do that are needed to build a business online. Most importantly, get traffic from the search engines.
To run an effective online business you must get traffic from the search engines, most importantly, people actually looking for information on your opportunity. The reason your company website will not get you traffic is because every other member of your company also has the same company website with the same information.
Search engines do not like a lot of duplicate content and tend to only list the official company website at the top of the listings when a search is performed. Having your own personal website gives you total control on what information you want to present about your opportunity, and use the keywords you would like to be targeted for in the search engines.
When built correctly your personal website will get traffic from the search engines, provide the content your searcher was looking for, and direct them to your company website sales or signup page. Building your own personal website and using it in conjunction with your company website is essential for building an online direct sales business.