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You are here: Home / Internet / Internet Marketing Made Easy for the Beginner

Internet Marketing Made Easy for the Beginner

04/27/2015 by admin Leave a Comment

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There are so many internet marketing possibilities for promoting

an online business, or even a traditional business. The ability

to engage in internet marketing has truly opened the door for

women in business and has made working from home a lot easier

than it used to be.

Internet marketing can be much less expensive than traditional

marketing and it can reach a huge, precisely targeted audience.

Because there are no geographic barriers in internet marketing,

it is truly possible to do business worldwide and to sell

anything from anywhere, even from the comfort of your own home.

Following is a simple explanation of some of the most common

internet marketing options that you can use to promote your

business.

Article Distribution

Distributing professional articles with a resource box that

directs readers to your website is a very valuable and effective

method of internet marketing. The articles can be given away with

permission to reprint at-will under the terms that the article

content and resource box cannot be changed. Many website

operators will post these articles on their websites which will

direct visitors to your website as well as enhancing your

internet marketing link campaigns.

Directory Listings

Directory listings are a form of internet marketing that can be

very useful. Directories are a lot like search engines, only

listings in the directories are managed and ranked by people

rather than by automated, electronic means. Many directories

accept directory listings free of charge, so they can be an

inexpensive and effective form of internet marketing.

Email Marketing

Email marketing is a viable internet marketing technique that is

very similar to direct mail. Generally, it is best for internet

marketing messages sent via email to be sent to opt-in or

subscriber lists. However, third party lists can be purchased for

the purpose of email marketing.

If using third-party lists, check into how the email addresses

were collected and make sure that they are truly targeted lists

with content gathered from individual who opted to receive

information relevant to what you are sending.

Ezine Advertising

Ezine advertising, as an internet marketing option, is a lot like

advertising in a magazine; only the “magazine” is delivered to

subscribers electronically rather than through the mail.

Companies that distribute online newsletters often sale

advertising in their newsletters as well, and some may even trade

out for an advertisement in your newsletter.

Link Campaigns

Building links to your website from other websites that have

information relevant to your target market should be a part of

your internet marketing plan. Link popularity, the number of

links coming in to your website, and link relevancy, the

relevance of the website that is linking to you, can improve your

website ranking in the search engines as well as directing

targeted traffic to your site.

Pay-Per-Click Search Engine Marketing

Pay-per-click search engine marketing is one of the most

successful forms of internet marketing. Basically, pay-per-click

search engine advertising is a process whereby you bid on

specific keywords that will direct targeted traffic to your

website. You are listed in the search engines based upon the

amount you bid for the keyword. You are charged the bid price

each time a visitor clicks on the search engine listing, through

to your website. This is a good internet marketing option because

you only pay for successful click-throughs which result in

traffic to your website.

Portal Listings

Portals are similar to directories but are generally specific to

a topic or industry. Because visitors to portals have interest in

the topic, getting listed in a portal that is relevant to your

business can be a very effective internet marketing technique for

driving targeted, qualified traffic to your website.

Search Engine Marketing

Search engine marketing is a much preferred internet marketing option because the majority of visitors to just about any website come via the use of a search engine. Search engines use what is

called spiders or crawlers which are really just software

programs that index websites and determine their relevance, based

on the search engine’s rules, to the information a person using

an internet browser is looking for.

There are also meta search engines that draw from the results of

other search engines, and specialty search engines that are

geared to a particular topic or industry. To get listed in search

engines, a website needs to be optimized and submitted to the

search engines. Major search engines include Google, Yahoo!, MSN,

Alta Vista and others.

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