It’s easy to get caught up in the mechanics of running your business such as product creation and marketing. But what about your customer service? Is it taking a backseat to everything else that you do? If it is, you might want to rethink your priorities. The greatest product and marketing strategy in the world won’t survive poor customer service. This article is going to provide you with some common sense tips that should go a long way to keeping your business from crumbling to dust.
Good customer service actually begins BEFORE the sale. Many prospects will email you with questions about your product or service. In today’s day and age, sadly, these people don’t expect replies. So imagine their surprise when they get an email response within 24 hours with answers to whatever questions that they might have. I just got an email the other day by somebody who was almost shocked at how quickly I got back to him. This shouldn’t be the case. Quick replies should be the rule, not the exception.
After the sale is made, you want to make sure that the customer is pleased with his purchase. I always send a thank you to each person who purchases anything from me and inside of the thank you I tell them that if they have any questions about anything to ask. Some do, some don’t. The point is, you want to assure them that you’re there for them if they should need any assistance.
If there are any problems such as downloads that don’t work or logins that don’t work, you should attend to these matters as quickly as possible. The best way to handle this is with a help desk of some kind. This way, the customer is automatically notified that their request has been received and will be responded to within a certain period of time. Plus, this gives them an easy way to check on the status of their problem.
The truth is, good customer service is nothing more than good common sense. Think about how YOU would want to be taken care of when purchasing a product or service or even just thinking about doing so. The better you’re taken care of, the better the chance of you becoming a customer or staying a customer if you already purchased.
Maybe if more marketers did this we wouldn’t have so many people complaining about Internet marketers in general.
To YOUR Success,