Throughout the snack company’s reign, Lay’s has repeatedly upped their chip game by offering exciting, limited-time flavors to help snackers get their potato chip thrill on. According to Food Business News, Lay’s launched a line of limited-batch potato chips called Flavor Icons that were inspired by restaurants across the country. The eatery-influenced flavors included: Nashville Hot Chicken, which was based on Nashville’s Party Fowl; Kettle Cooked New York Style Pizza – a hat tip to NYC’s Grimaldi’s; Philly Cheesesteak, which showed some brotherly love to Philadelphia’s Geno’s Steaks; Wavy Carnitas Street Taco, which was LA’s El Torito, and Chile Relleno, which was influenced by Albuquerque’s Cocina Azul.
Another fun promo from Lay’s is their “Do Us a Flavor” campaign, which they have hosted on and off throughout the years. The campaign challenges chip fans to create a new flavor in exchange for prize money. The contest has been held in several countries, and some of the oddities that have emerged have included: Caesar Salad, Wasabi Ginger, Mint, Blueberry, and Grilled Cheese and Ketchup (via Cheatsheet). According to Elite Daily, the Do Us a Flavor varieties Fried Green Tomatoes and Crispy Taco were so popular with fans they even held a reunion tour a few years later.
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