Here are the top 5 local internet marketing tactics that you must employ in the local business market today.
Tips 1. Local internet marketing must be very focused on the customer’s needs. Make sure that your message is different from the other businesses. Check out their offers and better it! You can always add another offer when you get their attention but in this price driven marketing offer the best value you can.
Tip 2. Use Testimonials for social proof. Make sure that you have testimonials on your website that can be verified. Social proof is very powerful as people will follow others. If you have an empty shop people are generally wary of coming in however good your products are. Websites are the same..showing that you are popular is a great local internet marketing tactic.
Tip 3. Get customer emails from your site. Make sure that your website can capture emails so that you can keep in touch and build a relationship. People like to buy from people they like and trust so take the time to get the emails and send them a weekly newsletter with some valuable information, then offer them your service..
Tip 4. Use Facebook to keep your offers in front of your clients. Although Facebook is worldwide it is more popular than Google right now so get an account and create a page for your business. If you clients are older then this tactic may not be so useful but if your clients are below 50 years old, get onto it!
Tip 5. Get your Google listing. The best local internet marketing tactic I know is to get listed on Google places where your business will show up at the top of the page, it is free and works really well. Be aware that Google have their own criteria so you will need to do some research first or get a local internet marketing expert to do it for you.
These local internet marketing tactics will help you get your business in front of your clients online however there is so much more you can do with some effort. Choosing the right keywords for your website, article writing and more, you have the chance to drive traffic to your site with many methods but time is important so make sure that you research what will bring you the best return on your investment.