It’s no secret that while quarantined, people all over the globe are turning to streaming services for entertainment. However, the increased online traffic is causing issues. Higher internet usage has led to slowdowns in internet speeds in many parts of the world.
Netflix has announced that it will be cutting traffic and lowering bitrates in Isreal and India and has already made reductions in Europe to help ease data congestion.
Israeli internet service providers have reported an increase of up to 30% in traffic congestion since the outbreak began. Netflix announced Monday that they would be reducing Netflix traffic by 25% in Israel. By Tuesday, they announced that they would be implementing the same plan in India, which was being affected by similar high traffic. The decrease will last in both countries for the next 30 days.
In India, police enforced lockdowns and curfews may drive even more users online to sites like Netflix.
“Given the crisis, we’ve developed a way to reduce Netflix’s traffic on telecommunications networks by 25%, while also maintaining the quality of our service. So consumers should continue to get the quality that comes with their plan,” Ken Florance, vice-president of content delivery said in a statement on Tuesday.
Netflix had already reduced traffic on networks in Europe to help internet service providers who were experiencing a higher than normal usage surge stemming from the coronavirus pandemic. The company has developed a way to cut the traffic by 25% while still allowing for the full range of video resolution.
Netflix had more than 42 million users in Europe, Africa and the Middle East in the first quarter and 16 million paying users in the Asia-Pacific region, including India. While Netflix has not released the exact numbers of new users since the pandemic, other services like Disney+ have seen huge subscription spikes as users are hungry for online entertainment.
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