Have you ever heard someone say, “I’ve got some good news, and I’ve got some bad news.”?
Well, network marketing and Internet marketing fall into that category. For this article, by the way, I may use the two terms somewhat interchangeably as most network marketing programs are done online to some extent these days, and most Internet marketing programs are network marketing programs at their core.
Whichever one, where the problem arises is that the good news and the bad news is the same news. Whether it’s good or bad in someone’s mind depends on their particular perception and point of view.
The good AND bad news about a home based network marketing, or Internet marketing, business is that it’s easy! This seems like a good thing, but can lead to bad things.
First, I made the statement above because I have worked a lot of jobs at pick and shovel level and at executive level, and several in between. Secondly, I have participated in quite a few network marketing and Internet marketing opportunities, and failed miserably in all. Then one day, the light came on, and I realized how easy all this marketing stuff really is! I am now successful with my home based network marketing business, which I mainly market online, and would like to share a little of what I have learned with you.
I have spoken to successful Internet and network marketers, including a couple of millionaires, and they seemed to be a little dazed at the fact that money was flowing in without them having to do much of anything.
The problem is that many of both types of marketers use the ease of Internet and network marketing as the bait to attract recruits into their programs, without being able or willing to explain the facts of marketing one of these businesses to their new recruits.
Let’s examine this.
There’s Fred and there’s Sandra.
Fred sees a bunch of ads and job opportunities, but the one that catches his eye and lures him in is the one which offers him a huge income with little or no effort on his part. The business sounds good to him, but odds are, once whoever recruits him gets his money, Fred will never hear from his upline again. At least we can say that network marketing was easy for that guy, huh?
Sandra, on the other hand, is not looking for any get-rich-quick-scheme. She is honestly willing to invest some of her time to acquire a sweat equity in a home based Internet business, let’s say. She understands about train-up times and learning curves, and she is willing to study, pay her dues, and take her lumps. She realizes that she needs to begin with an honest reliable business, offering a good product or service, with a decent business opportunity attached. She does her homework, makes her mistakes, and then…
She believes that with time and experience it will get better.
She’s right, by the way.
Be honest now. Who is most likely to succeed in life, work, relationships, anything?
You know what?
I think that I like Sandra and respect her opinion on things. If she’s talking, I’m probably going to listen.
Fred, on the other hand, will probably turn me off almost as soon as he opens his mouth.
Okay, here’s a POP QUIZ!
Since network marketing, whether done online or face to face, is about one person telling another person about a product or opportunity; and, since a lot of this transfer of information depends on trust and sincerity, who do you think is going to be the best network marketer?
Fred or Sandra?
You know, in the world of network marketing, the best marketer is not always the person with all the facts and figures at hand, although that certainly does help.
Simply put, the best network marketers, and the best online marketers, i.e. Internet marketers, are people who network.
I bet Sandra has a lot of friends who she shares time and thoughts with. Fred, on the other hand, will probably tell himself he’s going to do something, but at best, he’s probably going to sit in a room all day studying facts and figures, but if he isn’t on the street talking to people, or answering the phone as they call in… he isn’t selling anything or signing anybody up.
Take another look at Fred and Sandra.
Even if neither makes it big in network marketing, who is going to gain the most from the experience?
Why, Sandra, of course!
Okey, that’s all good news for Sandra, so what’s the bad news in the title?
After Fred fails, he is going to feel like he’s been lied to, ripped off, conned! What’s he going to do about it? He’s possibly going to tell any one he can that such-and-such a company, or even network marketing, and Internet marketing, in general, is a real rip-off.
Now he’s going to do some network marketing with a vengeance! He’s motivated! They LIED to him! STOLE his money! He is emotionally involved and believes his story, and wants to share every little detail with anyone who will listen!
Why couldn’t he do that as a distributor?
Well, he could have!
Anybody could have.
That’s why network marketing is so easy!
And that’s the good news.
All you have to do is tell people about your product, service, or opportunity. If you really do believe what you are saying, if the product is a good product, and the company is a reputable business, why shouldn’t you be happy to tell people that they can get soap, cellular phones, plastic ware, insurance, vitamins, or weight loss products from you? If that person doesn’t want to buy from you, fine! Go tell somebody else. Sooner or later, somebody will buy something.
That’s the start of your customer base. Once you get a sale, or a recruit, go out and do the same thing again. It you did it once, you will get another customer. Keep it up and you will see a regular income appear. Just don’t give up!
Once you have customers, treat them right and they will possibly order from you again. If they like the product and the way they are treated, they will possibly send their co-worker or sister to you. That’s network marketing which will work for you, and you don’t even have to present a sales pitch to them. Their sibling or co-worker did it for you.
You know what… ?
If they send their sister AND a co-worker, they might be pretty good at this network marketing thing. That could be the start of a marketing network, couldn’t it?
If they sign up or are thinking about it, why not give them a copy of this report?