You sell your products or services through your website. People who buy them send back comments, reviews, or “testimonials” about this transaction. What do you do with them, and why are you not posting them to your website?
A recent consumer study said 82% of people who read online reviews are definitely influenced to either buy the product or not, or purchase the service offered or not.
It’s a fact: humans believe the opinions of other humans.
Posting your customers’ or clients’ feedback on your business website is a good thing. It can absolutely help your business. Unless you’re selling a terrible product or the service you provide is horrible, most of your reviews will be positive.
Put the testimonials and reviews on your website in an easily accessible area for potential buyers to notice and read. Even post the mediocre ones or those that aren’t as strong as you want them to be. Don’t be afraid of doing that.
38% of people trust a business that have “authentic” and real reviews on their websites. They won’t believe you if every single one you post is a ravingly wild “I LOVE this product” comment.
People are going to talk about your products anyway. It’s human nature. The Internet gives them a much bigger forum in which to express their likes and dislikes.
So take advantage of that. You can set up a filtering system whereby you “approve” the comments.
Number Ratings System Work Well
Using a 1-5 or a 1-10 rating system for your clients’ comments will be a clearer indication of how your product is viewed. People like this kind of concise way to express their opinions of the pros (and cons) of your business services or products.
You can also limit the comment area to 200-300 characters. It helps the reviewers be brief and to the point.
Have you ever read reviews where most are good and one random one is full of complaints? Often a subsequent reviewer will refute the negative one and boost up the others.
Most comments are positive
Recently a Keller Fay study said two-thirds of word-of-mouth comments are “mostly positive.” That is powerful. That’s the fuel that will ignite a flurry of website sales.
Go ahead. Be brave. Put a lot of customer reviews and client testimonials on there. You’ll be respected for it.
Two thirds of the respondents in that study also said that they found reviews “credible.”
So “credible” and “mostly positive” plus online reviews definitely influencing buying decisions all will come together to increase sales on your website. People will trust your company and this creates loyalty. And customer loyalty is golden.