RESEARCH TRIANGLE PARK – Consumers living in households with access to broadband are increasingly likely to want a stand-alone service, not additional benefits, according to a new report. But the COVID-19 pandemic is driving interest in additional services.
Parks Associates says that the share of customers choosing internet alone has risen to 42%. That’s up from 34% in 2017.
The average cost is now $60 a month, Parks says.
Fees for other services such as streaming networks has driven combination package costs to $127 from $109 in 2012.
However, due to the COVID-19 pandemic, consumers are seeking some additional services, including:
- video conferencing
- remote learning tools
“The research finds nearly one-half of US broadband households receive at least one value-added service (VAS) from their service provider, but these services are generally included at no additional cost,” Parks Associates says.
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