Just read an interesting blog article recently that details how Google-and presumably others as well-is using a website’s speed factor as a small, but important site search ranking factor. And while it is indeed a small factor, it is still one that should be accounted for.
And who knows, depending on your site and its existing search optimization, having a faster site on fast hosting could be the determining factor that bumps up your position in the SERPs (search engine results pages). Stranger things have happened.
Speed…It Just Makes Sense
Now when you think about it, the fact that your website’s peppiness is used by search engines to help determine its value to visitors-and thus ranking-is really just good common sense. It makes sense because visitors always appreciate a fast loading site over the alternative.
Speedy sites are more usable and more effective at delivering their message-their value-to the visitors of the websites. That’s the positive effect having a fast site can provide, thus making it more attractive to the search engines.
But it’s also important to understand why search engines might not want to rank a slow site as well as its zippy neighbors.
Perhaps one of the most clear reasons why slow sites might not fare as well are purely from the search engines’ own image control measures amongst their user base. Think about it…if a search engine prominently suggests your site to one of their searchers, and ultimately, that searcher clicks on your search listing to visitor your site only to have diminishing results thanks to a slow loading (or no-loading) site-well, that’s just not a good thing for anyone involved.
The search engine’s reputation would naturally be a bit tarnished in the eyes of the visitor in this particular scenario. After all, they were depending on the search engine to provide quality results for their search query-and quality means offering results of websites that load quickly, efficiently, and reliably in all circumstances.
Speed is important for countless reasons when it comes to websites and visitor-affecting performance. The fact that a site’s SEO factor is also partly determined by the speed of the site is only another natural evolution of growing on-demand visitor expectations.
The takeaway from this post is that it’s just not worth taking any chances when it comes to the speed of your site.