No matter how small, businesses should learn to take advantage of the internet. We cannot deny the fact that most consumers can now be reached through the World Wide Web. The solution – internet marketing and quality SEO services.
The internet offers a lot of opportunities on marketing that can help small businesses establish their brand locally or worldwide. It’s all about knowing your competitive position and using strategies to attract your target market to expand your reach.
1. Optimize information on your website
Think of your website as your most valuable asset online. It needs to be properly optimized to gain a higher rank on search results. Your domain name should reflect your business type and its location. Make sure your contact information is updated.
Associate your business with your local area by including it in your website as well. Include the park across the street, the team of the city, and what town you’re in. This will boost your search visibility for more customers.
2. Business listings on local sites
There are a myriad of third-party sources in the web wherein you can publish your business listing information. It’s considered one of the most effective ways to boost local SEO. Your business should be available, accurate and consistent. Search local listing websites and build your listings with photos, videos, website URL, etc. to make it attractive to potential customers.
3. Appropriate link strategy
Links from related websites and even from your own, can help establish the credibility of your business. It plays a huge role in your business’ SEO visibility. Quality prevails over quantity when it comes to links. Unrelated links will damage visibility over time.
4. Respond To Online User Reviews
Engaging to customers and responding to reviews can build your business’ visibility in local search results. Why not encourage your customers to leave ratings? The more authentic reviews your business receives, the better your business will appear in search engines. Thank the customer for their feedback and encourage them to use your services again.
5. Social media connection
Social media marketing can give your products or services the popularity they need. SEO experts say that is one of the best channels to gain website traffic. Users are encouraged to share the information within their social networks.
Garnering attention and website traffic through Google+, Facebook, Twitter, Instagram and other social media sites. It can increase your market’s loyalty and retention with just a simple word-of-mouth presence. The more followers, the higher your pages will appear in search.
6. Garner media coverage
While you won’t be able to spend on TV advertising or expensive video coverage, you can tell the world about your website through third-party source. If you have a friend, who’s also blogger, let him try a product or a service, so that he can write about it afterwards. Write ups can result to positive articles, videos or other types of coverage.
7. Keyword rich content
Most small business owners don’t really understand how target keywords work on a webpage.
To minimize competition for a certain keyword, take the primary keyword and add related terms to come up with phrases. Think of something that a customer would type into the search box.
You can use Google’s Keyword tool, look for words that make sense and have traffic over 100. It is very important that the content maintains a conversational tone. Don’t flood the page with keywords to avoid being flagged by algorithms.
As a small business owner you need to keep in mind that if customers don’t find you, they will find your competitors. Your loss is definitely their gain. So ask help from internet marketing experts and strive to be on page one.