Selling on eBay is a seasonal business for most people. This does not mean that sales can’t be made all year round, or that sellers should only plan to sell during one specific season. It simply means that the majority of sales are made during one season of the year. And, the prices that eBay sellers can get for their items is higher during that time of year. So what season is it?
The fall, beginning just after Labor Day is when the season begins. Sales get higher and higher, and so do prices, throughout the fall. This rapid sales growth doesn’t slow down until just before Christmas when people realize that they can no longer get items delivered by Christmas. Sales will then slow down for a week or two, though they never really stop. I have made sales on Christmas day before, so it absolutely does happen.
After the Christmas rush is over, sales begin to pick up again in January and will continue as long as the cold weather does. Keep listing items throughout this time to take advantage of the best prices you can get. You can still sell your items in the summer, true, but they will likely go for half the price as they did during the fall and winter. To make the best profit, sell during cold weather and don’t list as many items in the summer. Summertime listing may bring sales, but if you continue to list at the rate you did in the fall, much of your profit is likely to be eaten up in listing fees. There are ways to get around this, but for the beginning seller, it is best to be mindful of the season.