The process of online marketing is indeed complex and quite different from conventional marketing. Marketers must know how people make buying decisions to be able to create a website that will not only help them drive targeted audience to their websites but will also improve conversion. Modern marketers have found a simple, yet highly effective way of achieving their marketing objectives. They use conversion centric websites to dramatically convert leads and improve conversion.
How it Can Improve Business Prospects
Conversion centric website must be powered by effective content to convert leads to consumers. The objective is to guide consumers gently into completing a task and achieve a higher conversion rate which will automatically boost sales and profits. When a visitor lands on your website, he should be very clear in his mind about what to do next. A professionally designed conversion centric website will guide them into making the right decision.
There are divergent views among experts on how to use landing pages to drive business but most marketing professionals believe that it is better to create segmented landing pages for various leads coming from diverse marketing channels. Also known in online marketing terminology as a micro site or a bounce page, landing page helps clear the confusion consumers may have in their minds about buying your products or ordering your services.
If you are a start up online business, you cannot afford to burn cash by investing in a fancy website which is hardly likely to help you achieve your long term sales and business goals. Getting an effective website designed involves spending lots of money. And when your financial resources are limited as they generally are with most start ups, you want to be sure the design and content is perfectly aligned with your business goal.
Undoubtedly, designing a website that’s easy on the eye will help your business but that by itself will not guarantee numbers. The website must be designed to subtly guide visitors towards your business goal. A conversion centric design can help you achieve this.
Tweak Website Components to Match Your Business Needs
Experts say that it’s a good practice to test what will work for your business situation before your website is available for customers. As you will be targeting a different audience, your website design, architecture, content will be different based on your business situation, immediate and long term goals, and other factors.
What works for one organization won’t work for another and that’s why customization is imperative. A/B Testing is the ideal way to make sure your website has everything needed to attract clients and improve conversion. The data can be used to create a great conversion centric website.
A/B testing allows you to take business decisions based on proven facts and data and not just on instincts and guesswork. You can even create an effective an affiliate micro site and track the performance of your affiliates easily using affiliate microsite platform.