Peloton’s latest holiday ad has drawn sharp criticism online.
Twitter is awash with commentary about how the indoor bike startup’s 30-second clip missed the mark, with some people calling it offensive.
The ad kicks off with a slim, young mother and her daughter in pajamas descending upon their luxurious living room to find that the father bought the mom a $2,245 stationary bike for Christmas.
“A Peloton?” the mother says as she uncovers her eyes. She video records herself riding the bike for a year. It’s unclear to viewers how the main character has changed over the time span. “A year ago, I didn’t realize how much this would change me,” she says.
Several people on Twitter said buying a bike for your lover is one of the fastest ways to end a relationship.
“If you buy your wife a (Peloton) for Christmas she’s going to have a super hard body for her new boyfriend,” writes @SuperTeeWhy. “I hope I get married again so my new husband buys me a (Peloton) for Xmas and I can divorce him,” writes @zandywithaz.
“Giving your wife a Peloton exercise bike for Xmas might not be a good idea. Unless you want divorce papers before 2020 arrives,” writes @Mindtribe69.
Some women say if someone gifted them a stationary bike, it’d mostly be used for drying clothes.
“I got a treadmill as a gift once. Best mini clothesline I’ve ever owned,” said @notsohopeless. “If my husband bought me a (Peloton), I’d spend a year making selfie videos of me drying my bras on it.,” tweeted @LizHacket.
Many people seemed to question Peloton’s choice to use a thin actress to portray weight loss and fitness goals.
“Isn’t the real crime of the #peloton fantasy ad that her body is unchanged in a year?” tweets @Keenan Peachy. “Started thin and rich, ended thin and rich. Such change! Many improved!” writes @Lilyfaire.
Some people say the “unsettling” ad reminds them of Netflix’s wildly popular sci-fi thriller “Black Mirror.”
“The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of ‘Black Mirror,'” writes @TheDweck.
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A few didn’t seem to get what all the hubbub was about.
“I saw the (Peloton) ad 10x without a thought before you snowflakes started freaking out,” said @DeepStateGypsy. “Not sure I get the peloton ad hate?” writes @thatLyndsey
What did you think of the Peloton ad? Let USA TODAY reporter Dalvin Brown know on Twitter: @Dalvin_Brown.