The reports of live radio’s death have been greatly exaggerated. But, goodness me, you’d be forgiven for thinking that every radio in the country had been condemned to the dustbin, such has been the recent handwringing at the BBC about how few people supposedly listen these days.
James Purnell, the BBC’s director of radio, all but tolled the bell himself when he was speaking at the Radio Academy Radio Festival in London this week. “At the BBC, we know we won’t be as big as we were before,” he said, talking about the listeners that the BBC has lost to global online streaming giants Spotify and Apple.
He said the BBC had to accept it would get a “smaller share” of listeners’ attention in future,…