This is the second in a series of articles about how to achieve Starting and Operating a Successful Internet Business. We are now ready to dig deeper into the most important question you face: what type of business will you start?
o Think about
o things you like to do,
o things you are interested in, and
o things you are good at.
o These are important, but not the most important thing in deciding on what type of business you want.
o The most important thing to figure out is: what businesses will meet the demand in the marketplace for that good or service?
o Or rather, WHERE IS THE DEMAND?
o You can look at many examples of businesses that exist SOLELY because of market demand — they give the people what they want. Did you know the biggest worldwide online business is Pornography? Sigmund Freud was right when he said people think a lot about sex. You can do better than that.
o Other big markets with huge demand are
o Losing Weight, and so on. So take a moment to think about this: what do people want? Can a computer business be set up to deliver what people want?
o One new industry has sprung up because of the internet, — the “Immediate Download” market. This is a great advantage of the internet — people can buy books, reports and software and have them delivered instantaneously. So this is giving people what they want (information, etc.) and it is giving it RIGHT NOW! What could be better than that?
o But there is one thing about the Immediate Download market that is pure gold. Or platinum. Or better. It is in fact possibly the best business model the world has ever seen.
o What an Immediate Download market does is give you a way to deliver a product IMMEDIATELY and deliver it AT NO Cost.
o Let’s repeat this: With an online business delivering information products, you can sell things that cost
o nothing to create,
o nothing to produce, and
o nothing to deliver. The only cost you have is marketing. This is why internet marketing has been the path to riches for quite a few early internet entrepreneurs.
o But, there are pitfalls. If it was really easy everybody would be doing it. The majority of people who start internet businesses do not succeed in that business.
If you want to not only START an online business, but also SUCCEED at that business, my friend, you have a lot to learn. There are several secrets of success as well as hidden pitfalls that can destroy your changes of success.
Next time we will discuss in more detail how to narrow down your choices and pick the right business for you.