For brands, 2015 is going to be a great year to implement mobile-centric and mobile innovative web ideas right at the forefront of your strategy. Currently, mobile devices are responsible for over 20% of all video views and this trend is showing no signs of slowing down. eMarketer predict that by 2018 87% of tablet users will watch video using their device. Putting this into context, 70% of all digital video will be consumed through a mobile device.
The fact is the popularity of mobile devices is growing. Support for video content on social networks is making them a prominent tool for engaging with online audiences. Facebook are competing with YouTube to secure their place at the top of the pile as the number 1 video destination. Short-form and Interactive Videos are here, and they’re not going away any time soon!
The proliferation of mobile devices enables consumers to enjoy high quality video wherever they are. This presents new opportunities for brands to really take advantage and benefit from the power video can deliver. Here is an overview of some of the key video marketing trends for 2015.
1. Big things come in small packages
In today’s fast paced non-stop environment, consumers don’t have the time (or attention span) to watch long-form videos. The importance of video is to capture their attention in the first second and keep it right until the very last. Plan your videos; make them impactful and most important of all, keep the message short and to the point.
2. A portal to ‘humanise’ your business
Video is the link that connects you directly with consumers. I predict that through video’s ability to foster deeper relationships with your audience, it will become the most effective method for humanising your business.
3. Education and training
There are very few people who haven’t used a YouTube tutorial to learn how to do something. This trend is only set to grow in 2015. Video tutorials will be a top selling tool for businesses to educate their consumers.
4. 2015 the start of a post YouTube era?
YouTube continues to grow at an alarming rate, with more than 300 hours of video content uploaded every minute! However, with 1 billion plus video views on any one-day, Facebook will challenge Google’s YouTube for the #1 video destination.
5. Rise of social video
Personal video sharing is on the rise. In 2015 more than half of all videos created will be shared only on social media platforms. Emphasis will be on creating great quality video on mobile devices.
Video SEO really matters, Fact! With good quality video SEO you can drive traffic to your website. Search engines such as Google now understand video better. Good quality Video SEO means using targeted keywords when adding titles and tags to your videos; creating a set of videos, each focusing on a different search term, and using multiple video sharing sites to increase back-links to your main website.
7.Increase in business videos
Having videos on your homepage increases conversion rates by more than 20%. In 2015 more businesses will use interactive videos on their homepage as a method of qualifying leads.
8.The tie is no more
Men in a suit and tie are on the decrease. And this ‘business-casual’ approach is filtering into video, as formal business presentations no longer achieve the high success rates they once did. In 2015 videos must be easy to digest. The use of humour in videos will succeed with a wider audience than a traditional formal video presentation. This is a trend that has carried over from America. Take a look at Dollar Shave Club’s marketing video.
9. Responsive websites are just the start
To have a responsive website is paramount. Mobile devices drive approximately 30% of all internet traffic today and this figure is rising. Online Videos must be created with mobility in mind. The viewing experience is everything, no matter the device. A poor quality video could push people away from your brand, never to return.
10. The explosion of interactive video in 2015
Including a lead collection form at the start and end of a video really doesn’t cut it anymore. The introduction of fully interactive video that engage a target audience by enabling viewers to participate in the video and tie their responses directly to marketing automation and CRM systems, to qualify sales leads and increase conversion rates will become the norm.