In a moment, I’m going to give you one of my most powerful Facebook marketing secrets. But first, let’s take a moment to talk about why Facebook is such an important platform for you and your business to use.
Reason #1 Facebook allows you to connect directly with your customer
Advertising your business through traditional media, like newspapers and radio, simply don’t have the same impact as engaging in a virtual conversation online. Consumers browse newspapers and listen to radio casually mostly to consume something other than the ads. The same, of course is true with Facebook… but the major difference is that you, as a business, have the ability to interact with them.
And interacting with your prospect or customer bring you closer to them and them closer to you. It’s what most businesses are after, but often seems so hard to achieve. So how do you do it, exactly?
Glad you asked. That brings us to…
Reason #2 You can get beyond selling on Facebook
People are not spending time on Facebook to shop. They are there for other reasons, like sharing things with their friends and family, and seeing what other have shared with them. That give you, as a business, a golden opportunity: to NOT sell.
And when you try NOT selling for a change, you’ll start to notice a lot more consumers interacting with you and your brand. That means they are engaged with you in a genuine way, that you can build on over time and get them to more willingly spend money with you… because they know, like, and trust you.
Reason #3 It’s the most accurate survey on the planet
Facebook is a consumer data goldmine. Imagine if you had to hire a market research company to survey a billion people around the world over the course of a decade (or more), learn everything they could about each individual, from their basic information to details about their family, friends, interest, and even the types of things they spend money on. That would probably cost you a lot!
Well guess what… Facebook makes all of this available to each and every on of its advertisers. And the cost is zero, aside from the amazing low cost of the ads. It’s a goldmine for any business that is currently spending money on marketing without having any idea if they are reaching their ideal prospect
Oh, I almost forgot…
I almost forgot to give you the secret to using Facebook to grow your business. It’s all about having a system in place, and the right set of tools to get there.