What happens to our data in an internet minute?

Today, around 5 billion internet users exist across the globe. This annual infographic from Domo captures just how much activity is going on in any given minute, and the amount of data being generated by users. To put it mildly, there’s a lot.

Here are just some of the key figures of what happens in a minute:

  • Amazon customers spend $283,000
  • 12 million people send an iMessage
  • 6 million people shop online
  • Instacart users spend $67,000
  • Slack users send 148,000 messages
  • Microsoft Teams connects 100,000 users
  • YouTube users stream 694,000 videos
  • FacebookLive receives 44 million views
  • Instagram users share 65,000 photos
  • Tiktokusers watch 167 million videos

Big Tech companies have quite the influence over our lives and they make massive revenues off of our digital behavior. To get a better sense of this, we can look at Big Tech’s revenue-generating capabilities on a per-minute basis as well:

The 5.7 million Google searches that occur every minute is the key to their $433,014 in per-minute sales.

Data and information have effectively doubled every two years. Here are just some areas that have experienced impressive growth:

  • In 2016, Snapchat users 527,000 photos per minute, compared to 2 million in 2021
  • In 2017, Twitter saw 452,000 Tweets per minute, compared to 575,000 in 2021
  • In 2018, $862,823 was spent online shopping, while 2 million people were shopping per minute in 2021
  • In 2019, 4.5 million videos on YouTube were being viewed every minute, while in 2021 users were themselves streaming 694,000 hours
  • In 2020, Netflix users streamed 404,000 hours per minute, growing to 452,000 hours in 2021

By some measures, the complete number of internet users grew by 500 million in 2021, a roughly 11% jump from 4.5 billion users in 2020. This comes out to an astonishing 950 new users on a per-minute basis.

Data roaming and IoT projections

A study from Kaleido Intelligence has forecast that more than 3,500PB (petabytes) of data roaming traffic will be generated by consumer mobile devices in 2026, with average annual growth of 30% in cellular internet of things (IoT) roaming traffic in the six years from 2020.

This rise is expected despite components being in short supply across a variety of segments due to ongoing production and supply chain issues.

According to the “Global Internet of Things Market and Trends 2021”, the international IoT value is forecasted to cross the $1 trillion mark by 2024.

Defined as a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers (UIDs), the Internet of Things (IoT) offers the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.

By 2030, the number of connected devices will likely reach nearly 30 billion worldwide.

The largest number of IoT connections in 2030 will be registered in Europe, as compared to other global regions, followed by North America, Asia, Latin America, and Middle East & Africa.

Digital around the world

Here are some dizzying numbers about our digital world.

  • 4.88 billion people around the world used the internet in October 2021, or almost 62% of the world’s total population 
  • 222 million new users came online over the past twelve months
  • Internet users are currently growing at an average of more than 600,000 new users each day 
  • 91% of internet users use mobile devices to go online
  • Social media use continues to grow too, with global users reaching 4.55 billion in October 2021, equal to 57.6% of the global population.
  • The number of social media users is growing at over 1.1 million new users every day

  • Over two-thirds of the world has a mobile phone, with smartphones accounting for almost 4 in 5 of all the mobile handsets in use today
  • The average social media user visits or uses 6.7 different social platforms every month
  • GWI reports that the average global user spends 2 hours 27 minutes on social media each day, which means the world spends more than 10 billion hours using social media every day
  • The latest data from Ericsson show that the number of mobile subscriptions associated with smartphones has reached 6.4 billion, accounting for nearly 4 in 5 of the mobile handsets in use around the world today
  • The number of smartphones in use is growing at an annual rate of 5.6%, with an average of close to 1 million new smartphones coming into use every day.

  • Nearly 6 in 10 internet users aged 16 to 64 buy something online every week, according to the latest data from GWI
  • The amount of money spent on online consumer goods purchases in 2020 exceeded $2.4 trillion, an increase of more than 25% compared to 2019 levels.
  • Statista reports that the average e-commerce shopper spends more than $700 per year on online purchases of consumer goods.

Statista.com also produced this amazing infographic about the billions that are still disconnected.

Image source: Statista.com


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