The technology lets a business input multiple customer addresses, which are automatically assembled into routes that are e-mailed to individual drivers, who pull up the customized maps on their smartphone apps.
The product was built in a few weeks as part of an internal innovation effort at the company since the COVID-19 outbreak. It was tested by a cafe in Sydney, Australia, and now is being rolled out in North America.
“We’re not trying to compete against delivery services” such as Grubhub and DoorDash, said Kirk Mitchell, general manager of the Americas at Here. “It’s something for small businesses that doesn’t get them into paying fees or having to sign up for a major platform.
“We knew there were businesses that had some drivers and staff to do delivery but needed tool to organize it. It allows staff to deliver who otherwise would be out of a job. But it’s not an engine to take orders. It’s just the delivery component.”