Google searches on mobile browsers will soon look a little different.
The company introduced a new lineup of mobile ads Tuesday, which include specialized ads for cars, hotels and home mortgages. One of the driving factors behind the new mobile-focused ads is the increasing dominance of smartphones, Google said.
Speaking at an AdWords event Tuesday, Google’s VP of product management for Adwords, Jerry Dischler, noted that Google searches on mobile devices have surpassed those on the desktop in more than 10 countries, including the United States, Canada and Japan.
“Each is designed to help marketers connect with consumer needs and motivations in the moments that matter most,” Dischler said. “We expect online experiences to be tailored to our needs. Availability is part of relevancy and a great ad experience addresses our immediate needs.”
The new Automobile Ads focus on providing images of various aspects of the car, along with other information that’s important to potential car buyers. Search results with the new ads will display a carousel of photos that users can swipe through to see more details about the way a particular model looks. They can also browse specs and nearby dealerships from within the Google.com search results.
Hotel Ads have similar functionality. Search results for hotels will turn up information on rates, availability, reviews as well as location details and photos, from Google’s hotel partners.
Google will also be expanding Google Compare, a tool that right now helps drivers compare different car insurance policies, to include home mortgages. This feature, which is “coming soon,” according to Google, will allow people to get “the latest mortgage rates from multiple mortgage providers, and review a customized set of criteria like interest rate, terms of the loan and fees,” the company wrote on its blog.
The new Adwords products are Google’s latest effort at improving mobile search. The company recently introduced a new search algorithm that prioritizes mobile-friendly results over businesses that don’t have websites optimized for smaller touchscreen displays.
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