Marketing is what allows your brands and products to reach your target audience. The idea of marketing starts with enticing customers with the features and uniqueness of your products, and then, demonstrating the value it delivers which convinces them to purchase it. With changing times, marketing has become the most transformative component of business development.
Marketing has seen many stages of evolutions – starting from the first generation using print media, followed by the second generation leveraging digital media like radios, televisions & out-of-home advertising, and then the third generation which utilizes social media marketing and OTT channels.
However, all these generations were focused on ‘explorations,’ unlike today’s world which demands attention on customer ‘experiences.’ Thus, the fourth generation of marketing aims to bring a technology-first approach to give the customers an exciting experience.
Cognilements India has coined this fourth generation of marketing technology as MoLTE, or, Marketing over Long-Term Evolution. The idea of MoLTE is to enable marketers with the latest technology stacks to deliver experiences in artificial intelligence-driven extended reality platforms and access better information. This would enable the marketer with various insights and actionable behavioural analysis.
MoLTE is gradually becoming a popular engagement model because of the benefits it delivers, including:
- Capturing the convenience of visitors
- Delivering 3D-guided experience
- Ensuring 24*7 availability of experience zones
- Enabling Higher engagement model
- Stimulating 360-degree reality of a buyers imagination
Cognilements’ current focus is directed at creating engaging customer journeys and successfully delivering customer’s expectations in the buying process. One among their success stories is a real estate client who demanded many feature sets during the pandemic, including virtual reality experiences (using architectural rendering) of their apartments, office spaces, amenities.
The VR experience was expected to embed components like audio, video and images. A guided demo experience with an inbuilt video conferencing solution was also expected for a seamless interaction. In addition to delivering all these capabilities, Cognilements also integrated the complete online booking system with the backend CRM system.
Likewise, MoLTE can be used to deliver robust and interactive experiences across many verticals like automobile, BFSI, events & exhibitions, education, FMCG, tourism and more.
(Brand Content Initiative)