Last week, Samsung Display, a wholly owned subsidiary of Samsung Electronics, held its AMOLED Forum in Shenzhen, China, where it shared its product roadmap with Chinese customers including Huawei, Lenovo, Oppo, Vivo, Xiaomi and ZTE, according to Korea IT Times.
Samsung hides a camera underneath a smartphone display
At the event, Samsung notably talked about several cutting-edge in-display technologies that will help smartphone makers create the perfect full-screen device and definitely put an end to the era of smartphones with front notches, first seen on the Essential Phone and popularized by the iPhone X.
Among the advanced products that the Korean electronics giant showed were an under-the-screen fingerprint sensor (FoD, for Fingerprint on Display), sound speakers integrated to the display (SoD, for Sound on Display), in-display haptic feedback (HoD, for Haptic on Display) and a revolutionary technology that will let the front camera and other facial recognition sensors work despite being underneath the display (UPS, for Under Panel Sensor).
Atherton Research’s Take
The technologies that Samsung Display showed last week are far from being totally new including FoD, first shown last year by Synaptics and Vivo, SoD that was popularized by Sony with its acoustic audio surface technology available on its flagship TVs or HoD that resembles Apple’s 3D Touch technology associated with its Taptic Engine.
However, UPS is a game changer. To make it possible, Samsung had to find a way to make the space in front of the underneath camera transparent so it doesn’t block the shot or the face recognition (Face ID).
Although a similar technology can be found in the company’s transparent OLED displays, this will be the first time it comes to smartphones and we expect the Samsung Galaxy S10 to be one of the very first smartphones with a display that covers the entire front of the device and more importantly for many, without an ugly notch.