ATLANTA, Ga (August 10, 2020) – In preparation for College Colors Day on Friday, September 4, Red Raider fans everywhere are encouraged to unite in their fandom and support their local Feeding America® member food bank through a partnership with Wells Fargo and CLC that helps provide 100 meals* for each purchase of new fan gear.
The 16th annual College Colors Day, which was created by Texas Tech’s exclusive licensing partner, CLC, is a national holiday that provides Texas Tech fans across the country the opportunity to showcase their unmatched passion and school spirit by showing off their pride on social media using the hashtag #CollegeColorsDay. This year, Wells Fargo is teaming up with CLC to drive awareness on the issue of hunger in America and help communities in need in the South Plains area. For every purchase of officially licensed Texas Tech merchandise at shop.texastech.com from August 10 – September 4, Wells Fargo will help provide 100 meals* to South Plains Food Bank, a member of the Feeding America network.
This year’s College Colors Day theme, “United We Fan,” emphasizes the power of togetherness that shared college fandom delivers even though fans might be physically apart. While fans may be missing fall sports, the unity and pride of Red Raider fans is stronger than ever.
“Even though Texas Tech fans may not be able to gather in person for College Colors Day this year, they will be able to join forces to positively impact local communities thanks to the partnership and incredible support of Wells Fargo for Feeding America member food banks,” said Nicole Armentrout, Vice President, Marketing at CLC. “By supporting Texas Tech and purchasing team gear, fans can show their school spirit and unite in helping people in need during these uncertain times,”
Fans are encouraged to follow Texas Tech Athletics social media accounts to see messages about the College Colors Day program and help provide meals to their local Feeding America member food bank by visiting the shop.texastech.com to make qualifying purchases during the campaign.
“Wells Fargo has a strong history of supporting the local communities we serve, and we are excited to bring together the passion of college fans and the mission of Feeding America to help provide much-needed meals to college communities,” said Pamela Batalis, VP, Sponsorships & Brand Engagement, Wells Fargo Marketing.
Nothing unites fans like the pride and passion they have for their college, and College Colors Day puts that passion on full display on September 4. Fans are encouraged to wear their college colors this year to celebrate the community of fans and alumni that make their schools so special because “United We Fan.”
* From 8/10/20 to 9/4/20 for every College Colors Day purchase, Wells Fargo will donate the monetary equivalent of 100 meals to Feeding America®. Wells Fargo guarantees a minimum donation of 10,000 meals (monetary equivalent of $1,000) and a maximum of 2 million meals (monetary equivalent of $200,000). $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace.
Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of Learfield IMG College, the leading media and technology services company in intercollegiate athletics.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.97 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,300 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 31 countries and territories to support customers who conduct business in the global economy. With approximately 266,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 30 on Fortune’s 2020 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit feedingamerica.org, find us on Facebook or follow us on Twitter.