In an industry that’s all about product, PVH CIO Eileen Mahoney is using technology to transform the fashion merchandise lifecycle — whether that’s design, assortment or increasing speed to market.
As leader of the global technology and process group and a PVH corporate officer, Mahoney develops the strategic direction for the company’s technology and platform solutions, business process and transformation, as well as portfolio management. She’s been with the company since 2008 and took the CIO helm in 2014.
Mahoney is a member of JDA’s Customer Advisory Board, Salesforce’s CIO and Retail Advisory Councils, SAP Consumer Products and Fashion Councils, and the founder of PVH’s Women’s BRG (Upward).
“I have been working in the retail technology space for over 30 years. In those 30 years, women have evolved into more leadership roles within the technology space, but we still have work to do in this area,” says Mahoney. “We need to continue to provide encouragement and opportunities for women to excel in what is still a very male-dominated discipline.”
Mahoney dedicated three years toward developing a go-to-market strategy and roadmap leveraging 3D design for product creation, digital assortment planning and selling tools. Her work transformed the product creation process into one that’s completely digitized, thereby reducing samples and increasing speed to market.
The initial pilot saw PVH’s Heritage sportswear team digitally design a spring capsule collection in just four days — and sell styles to a wholesaler without producing a single project sample.
Mahoney is certainly no stranger to retail tech leadership. When PVH acquired the Tommy Hilfiger brand in 2010 — and its accompanying 200-plus North American stores — she directed the integration of the region’s retail division into the PVH retail technology platform.
The nine-month-long integration and transformation provided the new business partners with an enterprise planning and allocation solution, complete retail ERP system and new POS platform, as well as a data warehouse platform for real-time reporting and analytics.
For now, her top-of-mind goals include continuing her work on simplifying PVH’s enterprise architecture, finishing digitizing the application portfolio, and providing end-to-end solutions to its business partners.
“Once I complete that, I can happily retire,” she says.