Technology That Leads To Business Growth
Small business owners work hard to make their companies prosper and grow. Those who are most successful also work smart, taking advantage of what technology has to offer. These days, technology seems to advance by the day and the pace of development is expected to increase in the future. A small business stands the best chance of longevity if its leaders focus on the technological horizon.
Growth-Oriented Mobile Applications
According to ComScore, mobile device use surpassed PC use in online retail as of June 2013. Consumers all over the world are discarding their desktop and laptop computers for smartphones and tablets. ComScore discovered that tablets accounted for 11 percent of retail Internet minutes in June 2013 while smartphones occupied a 44 percent share. Mobile devices are no longer viewed as ancillary, making it important for retailers and other types of businesses to establish a mobile presence.
Applications, or apps, are part of a mobile framework. Shoppers use these at home, on the go, and even when shopping in retail stores. Apps help them find products and services and compare prices without expending travel time. According to ComScore, the mobile platform is altering how consumers engage with the retail experience and engage in transactions. This revolution even has a name: m-commerce and it is gaining momentum by the week.
Entrepreneurs can no longer hide behind the excuse that mobile applications are difficult, time-consuming, or expensive to develop. Vendors make it easy for even novices to develop and integrate apps such as mobile business forms that capture customer information, calculate costs, and increase field staff productivity. These automate important business functions such as work dispatch, employee tracking, and retrieval of important information regarding customers.
Affordable Mobile Apps for Business Owners
Technology often comes at a price but as processes are refined, that price usually decreases. This means that owners of even the smallest businesses can find affordable mobile applications that streamline their business operations. In many cases, a basic form of the application is available free with upgrades available at nominal costs.
With mobile apps in place, small businesses can increase their efficiency, contributing to business growth. The ability to integrate data analytics helps them to view and analyze collected data in a simple, user-friendly manner. Comprehensive analysis identifies changes required to grow the business and the resulting action plans enable the company to compete with major players.