Renovations to the Birmingham City Council chamber will transform the civic space into something closely resembling a television studio set with new lights, and a backdrop of video monitors and scenes of the downtown skyline.
The council is getting a new look. The faces aren’t changing, but the setting is.
Council members recently approved a plan to rebrand its image by adding new elements to the dais and changing the color scheme from institutional brown to bright blue.
The rebranding project will cost $26,000, with the final $12,000 allocated this week.
“The big part of that brand includes the manner in which in our messaging is shown, whether through our digital avenues, standard print practices, or through video broadcasts,” said Brittany Sharp, the council’s director of public information.
Officials have already begun the project by updating the council’s website and adding new elements to the online broadcast of council meetings, including credits, videos and animated titles.
Council President Johnathan Austin called the project an effort to better present city business to residents and to those interested in investing here.
“A lot of times, the first thing they see when they look on the internet is the council meeting,” he said. “We want to continue to brand ourselves as a modern city and a city of the future.”
The chamber redesign is scheduled to be completed in early June.
In addition, the council is also updating its stationary and business cards to reflect the new branding.
The city for years has presented regular council meetings on television and online. The council in March began experimenting with expanding web broadcasts to include live streaming of council committee meetings.
“While our social media avenues are great means to help us continue to build our brand, it was also vital that we looked at new measures to establish that brand within the city chambers which, for many, is the place that they connect councilors to,” Sharp said. “We are adding an updated look that is consistent with our brand, and that we feel will enhance the City Council meeting broadcasts that are shown on Bright House.”