If you have great writing skills, ghostwriting is a brilliant way collect a stable of clients who provide you with regular writing jobs. In this article, we’ll discuss ghostwriting for the Web, rather than print.
There’s one drawback to ghostwriting. Someone else gets the byline – your own name never appears on your ghostwritten work, and you can’t add any of the material to your portfolio. The big benefit is the rewards, both monetary and in getting your name known.
Yes, getting your name known. While your clients don’t want anyone to know that “their” words are really your words, once you’ve completed a few ghostwriting jobs, you will get known as a competent ghost.
So what would you write as a Web ghostwriter? You choose: ebooks, blogs, ezines, articles for major sites – what you choose to write depends a great deal on your own inclinations, and on your contacts.
There are only two steps to getting more ghostwriting jobs than you can handle.
1. Write Samples Of The Kinds Of Writing You Want To Do
You’ll need samples. If you like long projects, and want to write ebooks, write one or two first – excerpts from these ebooks will act as your writing samples.
Likewise, if you want to start your ghosting career as a blogger, make sure you have your own blog, and post to it regularly.
Once you’ve created your samples, it’s time to promote your new specialty.
2. Promote Your Ghostwriting Services
You need a Web site; a site makes promoting your services super-easy – it’s a must for writing for the Web.
With your new specialty added to your site, promote your services in whichever ways appeal to you. There are endless opportunities to promote yourself online.
Here are just a few: write articles and post them to article directories; write several news releases; or use online classifieds. (Think Craigslist, and the multitude of others.) All these methods work, and work well.
You can also promote using the social networks – Facebook, LinkedIn, Ryze, to name a few – are great venues to advertise your availability.
If you’re looking for opportunities to ghostwrite blogs, approach companies directly. Many businesses would love to create a blog, but don’t have the staff to create and maintain one. Finding someone to ghostwrite a blog is a huge undertaking; contact enough companies, and you’ll find plentiful ghosting gigs.
Of course, you should also mention on your own blog/ site that you’re available for ghostwriting gigs. This is VITAL. I’m always shocked when I visit the blog or site of a writer I know is looking for gigs, and NOWHERE, nowhere at all, is there any mention that this good soul is for hire…
The more ways you can get your name out there as a ghostwriter the better. Do remember that it will take several weeks for all your promotions to take effect; the search engines need time to index your articles, press releases, classifieds etc, before you start getting enquiries.
So there you go – another service you can offer as a freelance writer: become a ghostwriter.