Writing content for the Web can be different from writing for other types of media. Although they might be similar in their intentions to reach out to their respective audiences, the methods used that would be effective may be different for each one. The same way goes for writing for the Web.
One of the most important facets of Web writing is learning how to write concisely. Content for the web should be written in brief and concise forms.
One reason for this is because a majority of online visitors have short attention spans. They would rarely spend more than five minutes checking something on the web. If you want to reach out to your online visitors and get their attention in those few precious minutes, then you must learn how to write what you need to say as briefly and as concise as possible.
Another reason why concise content is important for Web content writing has to deal with the limitations of the Web page. A good web page design usually contains content that is readable aside from being visually stimulating and interesting.
In order to be readable, the font sizes should be ideal enough for online readers. And the ideal web content is something that can be fitted into a single web page.
In essence, the normal length of web content that can comfortably fit into a Web page can run from 300 to 600 words using conventional font type and size. More than that and the Web designer might need to use smaller fonts to fit your content into a single page or break it up into two Web pages.
Another distinct difference of writing content for the Web is that the human factor is half of the Web writer’s concern. When writing Web content, the writer should also be thinking about writing for the search engines.
As you might have known by now, locating information on the Internet has largely been dominated by the search engines. Online visitors usually rely on the search engines to fine the information that they need. Without the help of the search engines like Google, Yahoo, MSN along with a bunch of others, finding the right information won’t be as easy for every one.
But because search engines are there and they handle the job of guiding online visitors to the type of information they need, Web content writers would have to consider using them as part of the writing process.
If not, the content that you have written for the Web, no matter how engaging or profound, may not be able to reach out to your proper audience.
In short, writing for the web concerns getting the attention not only of the online visitors but also of the search engines as well. That is probably the most telling difference that writing for the Web can have over writing for any other media.