The problem with mobile app development is that most companies are building from the ground up because the present development systems in the marketplace do not provide adequate flexibility in design and as a result, fall below webmaster design standards. The drawback is the intense time and skilled knowledge needed to write the correct code to complete an efficient operation from scratch which crosses all platforms with ease. Time required in writing that amount of code is prohibitive for many web design companies. Web developers see the huge benefit of a “code free” platform environment which allows the less skilled code writers to complete an app for the company’s clients. Normally, custom features require detailed programming in order to work properly on all different types of mobile devices.
Many web developers are adding the mobile web services for their customers, but as a result, many are creating their own cookie cutter platforms. These platforms are limited in their branding capabilities. What that does is dramatically limit what the end client will receive in relation to branding. Find a platform which allows a simple ability to design in a custom manner with adequate branding capabilities and custom layout implementation within the environment. Most platforms for mobile web apps are limited and very restricted in design capabilities. Templates are offered to create cookie-cutter type apps for different types businesses with limited flexibility for customization within their own development platform. Find the most flexible platform to satisfy the branding needs of your clients
Mobile Web App Development Platforms are proprietary software that is housed on proprietary servers to protect the copy-written platforms. Customization capabilities of code free features and applications within the development platform itself are critical for branding purposes. This allows a webmaster to fine-tune that platform to produce a one of a kind mobile web app for the customer.
The industry currently seems to use the “Mobile Friendly” conversion when a mobile device is attempting to make a connection with the main website. In today’s world, this is inadequate due to the fact that the conversions do not allow the layout to be easily viewed by users and many systems do not seem to convert things in the proper format for that particular mobile device. Good platforms provide a seamless, user-friendly experience without glitches, without hang-ups, and without improper layout. These systems allow the mobile web app to be comparable to just about every advantage a native app may possess. Native Apps are downloaded from the App Store for Google Play or one of the other services that requires downloading a program onto your mobile device. This differs from a mobile web app which is seamless displays on over 5000 different mobile device devices in the world, without a download. With the advent of 4G technology, mobile internet access is available 24/7 from just about anywhere in the world. Users are able to go to a main website and it will convert to a mobile web app knowing that you are on a one of over 5000 different types of mobile phones or tablets and other mobile devices.. If a customer is on a desktop or laptop when attempting to connect to the main website, the normal website will display.
Pricing is all over the spectrum. The cost of service ranges from less than $4.00+ per mobile web app per month up to over $120/mo. That is the market rate for various platforms. The amount of platform flexibility, user-friendly development tools, and service/training provided will dictate what webmasters and in-house “do-it-yourself” individuals will actually use to develop mobile web apps and mobile websites for themselves and their customers.
James Alan Hughbanks