A beautiful time in America has passed and most of us missed it. Everyone but the few intelligent individuals who took the time to pay attention. This is the traditional world of advertising, as we know it. This world is slowly passing. The web had a lo to do with its demise. The monsters of Mad Men would be rolling over in their graves, if they knew how wide open it was. In fact, they might stash a body in their place, while Saint Gabriel was counting and slip out. Yes, the attraction of wealth will wake up even the dead.
A lot of consumers hate commercials that use a clock/radio alarm to introduce their commercial. To a rich man, it may be humorous. Yet, to the working man, it is an awful sound. One that interrupts wet dreams, morning sex and the ultimate private moment on a day-to-day basis. The web has put an end to all of these type of discrepancies. Now the consumer is presented with a product in a more formal fashion and allowed to make a healthy decision. This means no pushy salesperson or woman, no pressure and more importantly: No grace period. The web doesn’t care when and if you purchase, but only when.
The web has created a lot of opportunities for everyone. No matter, what color, religion, sex or nationality, it doesn’t have any bearing on any individuals’ or companies success. The only thing that matters is the product and the customer. What a wonderful world the web has created and it will only get better. The only question is will we master it’s full potential?