Bernie Sanders at the news conference where he announced his candidacy for the 2016 Democratic presidential election. (Photo: REUTERS/Jonathan Ernst).
Thursday afternoon, beneath a Hillary Clinton-shaped shadow, Vermont Sen. Bernie Sanders declared his candidacy for the Democratic presidential nomination.
His was by far the most low-key of the four announcements we’ve seen thus far. The independent candidate made the statement in an informal press conference outside the Capitol, sans promotional YouTube videos or screaming fans.
The whole shebang was was short and sweet. And so is his campaign website. The one-page placeholder site promises an actual premiere “coming 5.26.15,” the same way a studio might promise of a superhero blockbuster. In the meantime, RevURL will make do with what it’s been given. Below, a brief analysis of the Democratic contender’s digital campaign hub.
Look and feel
Sanders’ site is soothing to look at in the way staring at a blank wall is soothing to look at. The sheer lack of images, illustrations, and blocks of text indicates a certain modesty about the guy. You get the sense that he lacks the ego to wax poetic about his legendary personal history, or banner his homepage with images of himself looking overly self-important. It’s either that, or he is wholly unprepared to wage a competitive campaign.
Whatever the case, his color scheme is predictably patriotic: blue and white, accented with two bright red “contribute” and “join” buttons. He’s wisely opted for a humble sans-serif font, which fits with his message of being a man who represents the underrepresented middle class.
Sanders strikes a nice balance between more traditional text-centric logos and minimalist ones like Hillary’s. His logo depicts his first name in a round, stately font, riding a blue blue-and and-red wave so gnarly that you can almost hear it saying “cowabunga, Democrats!” The “i” in Bernie also has a little hat in the form of a star, which is much more elegant than the gigantic United States of America floating over the “i” in Marco Rubio’s name.