While the multi-platinum artist has yet to make any formal announcement about the potential forthcoming frankfurter company, eagle-eyed internet sleuths spotted the trademark filing shortly after its submission in December.
The “Gin and Juice” rapper previously vowed to never eat a hot dog again after seeing how the sausage is made during an appearance on “Jimmy Kimmel Live!” in 2016 — but his latest venture may indicate a change of heart, or an intent to reinvent the hot dog altogether (via The Independent). Though Snoop doesn’t stick to a strictly vegan diet, the “From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen” author has a history of promoting plant-based foods, including investing in animal-free pork rinds and acting as an ambassador for Beyond Meat (via Totally Vegan Buzz).
Although there is still very little public info about the potential Snoop Dogg’s product line, the rapper’s interest in meat-free proteins could indicate that his sausage company will offer plant-based hot dog alternatives. For now, hungry Snoop fans will have to wait for any additional info about the eponymous doggs.