Facebook is holding a standalone app plan to an impassioned new turn today. It’s starting to forewarn users they’ll no longer have a choice to send and accept messages in Facebook for iOS and Android, and will instead have to download Facebook Messenger to discuss on mobile.
Facebook’s categorical apps have always enclosed a full-featured messaging tab. Then a few months ago, users who also had Facebook’s standalone Messenger app commissioned had the discuss add-on of their categorical apps transposed with a hotlink button that would open Messenger. But this was optional. If we wanted to summary inside Facebook for iOS or Android, we usually didn’t download Messenger. That’s not going to be an choice any more.
Notifications about a change are going to out to some users in Europe starting today, and they’ll have about dual weeks and see mixed alerts before a requirement to download Messenger kicks in. Eventually, all Facebook users will get migrated to this new protocol. And we can gamble some users are going to be angry.
In an on-stage speak we did with Mark Zuckerberg in November, a CEO suggested an reason for today’s change that Facebook’s PR group usually referred me to:
“the other thing that we’re doing with Messenger is creation it so once we have a standalone Messenger app, we are indeed holding messaging out of a categorical Facebook app. And a reason because we’re doing that is we found that carrying it as a second-class thing inside a Facebook app creates it so there’s some-more attrition to replying to messages, so we would rather have people be regulating a some-more focused knowledge for that.”
Essentially, Facebook sees Messaging within a categorical apps as slow, buried, and sub-optimal overall. Its numbers substantially prove that people summary some-more and have a improved knowledge on a standalone Messenger app. Personally, we like Messenger’s purify demeanour and feel, witty sounds, and discerning performance. Here’s a hands-on video for Messenger and an talk with a designers:
But forcing users to adopt a new messaging duty could be really unpopular among some. Not everybody wants to conduct mixed Facebook apps on their homescreen or hang them in a folder. A apportionment of Facebook users competence cite to keep things elementary with one app for all Facebook, even if it means a slower and takes some-more taps to get to their messages.
Facebook was criticized for a magisterial categorical apps yet this proclamation seems like an over-correction, overhanging extravagantly in a instruction of that any duty should have a possess app. Obivously there’s consequence to usually carrying to say one mobile discuss interface. It promotes faster underline growth and improved stability. And once users go by a duty of environment adult Messenger and adjust to a style, they competence suffer it better.
Still, a uneven forced emigration is a accurate kind of change Facebook users hate, and this will onl multiply some-more paranoia that their amicable network could change but their consent. Taking a slower “We’re switching everybody eventually, so we competence as good do it now” competence have left over improved than “Your informed discuss interface will be broken in dual weeks either we like it or not”.
The usually genuine reason for relocating this fast is that unfortunate times call for unfortunate measures, and Facebook is fighting a fight abroad for a predestine of messaging. While it bought WhatsApp for $19 billion, it still has to conflict gaunt standalone messaging apps like WeChat, Kik, KakaoTalk, and Line. Unless forced, users competence have stranded with a aged Facebook app’s messaging interface instead of saying there was something that could improved contest with these other apps. That isn’t going to make this change most easier to swallow, though.
Article source: http://techcrunch.com/2014/04/09/facebook-messenger-or-the-highway/
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