Oculus acquisition: Why Facebook and not Google?

SAN FRANCISCO — When Facebook ponied adult $2 billion Tuesday for virtual-reality goggle builder Oculus VR, what accurately was it buying?

On a discussion call following a deal’s announcement, Facebook owner Mark Zuckerberg pragmatic that a device — dreamed adult by Oculus owner Palmer Luckey privately with gaming in mind — would concede his amicable networking association to safe users into a new area of tellurian connectivity.

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Just how that competence work not usually stays to be seen, though also is theme to Oculus Rift goggles apropos reduction massive and some-more sophisticated. In fact, for some tech observers Facebook’s merger was all about gripping Google out of a practical existence design – maybe during a cost, during slightest initially: after weeks of gains, Facebook shares slumped Wednesday 7% to $60.39.

“The subtext here is a epic conflict personification out now between Facebook and Google,” says Peter Sealey, an early Facebook confidant and former selling arch during Coca-Cola and Columbia Pictures.

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“There’s no doubt that practical existence is a future, and we can quite see those leaps being finished in a business space with teleconferencing, only like a outrageous jump finished from a days of chalkboard presentations to Power Point,” he says. “Zuckerberg is clearly observant (Facebook) means to be a actor in this area.”

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Silicon Valley tech forecaster Paul Saffo says he was repelled that it wasn’t Google shopping Oculus, or for that matter “one of a large consumer tech companies, such as Sony, that has already demonstrated a seductiveness in this area with a (Oculus competitor) Morpheus glasses.”

Saffo says he can see how Facebook could incorporate practical existence into a stream amicable media knowledge “if they go a track of Second Life,” an avatar-based universe where players can trade and buy practical products and services. “Facebook right now is a one-dimensional experience, and they could use Rift to finished it 3-D.”

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Although Saffo was tender with Rift when he demoed a pair, he says a knowledge “gave me a headache, and might give others vertigo. I’m certain Moore’s Law (an adage that implies an exponential jump in technological innovations) is on Zuckerberg’s side, though it’s still an desirous vision.”

Besides watchful for technological improvements, another roadblock to a some-more evident focus of Oculus Rift is a elementary fact that for scarcely 4 decades, “there has been a lot of hype about immersive practical reality, though zero of it has clicked with normal people to date,” says Danah Boyd of Microsoft Research, and author of a new book It’s Complicated: The Social Lives of Networked Teens.

“The closest we’ve gotten is IMAX,” she says. “There are lots of questions to be asked and creation to be done, though we consider that any predictions about bland use are zero some-more than conjecture during this point.”

Nonetheless, practical existence augmenting a approach we bond is expected some-more a matter of when than if, says Larry Chiagouris, highbrow of selling during Pace University.

“This is a shining pierce on Zuckerberg’s part, and a large contrariety to Google’s Glass,” he says. “Facebook is all about sharing, and this record clearly will concede pity over anything we’ve seen so far.”

Chiagouris allows that mass adoption will hinge on a Rift inheritor being distant smaller than a benefaction device, that is a distance of ski goggles. But he adds that if there is one compact tech trend, it’s a miniaturization of everything.

“This squeeze is only a tiny step in a instruction we’re all heading, that is an immersive knowledge for all of a senses,” he says. “If someone tomorrow invents something that allows we to try someone’s thoughts, I’m certain Facebook will buy that, too.”

Follow Marco della Cava on Twitter: @marcodellacava.

Article source: http://www.usatoday.com/story/tech/2014/03/26/oculus-facebook-vs-google/6915611/

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